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By : Francis Jobidon

01 june 2017

Why are landing pages essential?.

As a company, we all make continuous efforts to generate traffic and interest in our services, but what do you do to convert your visitors into potential customers? Do you send them to your homepage or contact page? The best way to get them to convert is simply a landing pages!

 

Unfortunately few people seem comfortable or even know the usefulness of these pages. Landing should be your battleground for all your lead generation efforts. Is it because of lack of time or are these pages too intimidating for you? Let me popularize the concept and explain why landing is far too critical to simply leave it out.

 

What is a landing page?

First, let's start with a simple definition:

A landing page is a web page that allows you to capture a visitor's information.

A good page will target a particular audience. Example, traffic a real estate promotion campaign, where visitors who click on an adwords ad, to promote a real estate park. You can build pages that allow visitors to upload your content offerings (information, house buying guides, tips & tricks, etc.), or offer additional discounts to first-time subscribers. The creation of landing page allows you to target a specific audience, provide them with added value, and convert a higher percentage of your visitors into leads, while capturing information about who they are and what marketing efforts convert more.

One of the most important points is that the page must provide clear additional information and values ​​to convince the person that it is worth providing its contact information on the landing page form. In addition to search engines, visitors can find your site and landing pages through a number of marketing channels, including e-mail, social media, PPC, and more. The key is to create these pages to facilitate the link between you and your potential customers in your various marketing efforts.

 

5 Reasons You Need Landing Pages

Still not convinced that landing pages can make your marketing efforts and lead generation more effective? I have identified 5 more compelling reasons:

 1) Generate leads easily! As we mentioned earlier, too many companies are sending their email, social media, and search traffic to their home page. This is the equivalent of sending your leads to Google. You can capture these tracks at a much higher rate simply by sending them on more relevant pages. Landing pages offer a very easy way to generate leads for your sales team that you can then easily segment, qualify or distribute to your sales team.

 

 2) Gather Relevant Information: Whenever a potential lead fills out a conversion form on a landing page, your marketing and sales team gathers valuable information about them. Your marketing team can then use this information to better understand what types of visitors are converting, and your sales team already has a basis to contact the customer.

 

3) Understand which campaigns create commitment: Landing pages not only allow you to test new ideas; They also allow you to test the engagement of your visitors with your business. This also allows you to gather better information about your prospects' behaviors and activities on your website, which your sales team can use in the sales process.

 

4) Improve other marketing channels: A successful "inbound" marketing strategy relies on content, really a lot of content. Landing pages are a great addition to the content of any marketing arsenal, as they can be shared in social media, lead nurturing campaigns and linked to PPC ads.

 

5) They provide an overview of your marketing effectiveness: Every time you create a landing page, you create another way to collect data for your marketing program. By tracking and analyzing the statistics associated with your landing pages, you can gain a lot in your marketing performance, such as how to present your different offers, how visitors and prospects act on your landing pages Time, and more. This gives you a powerful insight that can help you optimize and improve your strategies.

 

Key Elements of an Effective Landing Page

Okay, so now you have a better idea of ​​what a landing page is, how they facilitate lead generation, and why you absolutely need it, let's see what landing page looks like by breaking down the key elements.

 

Title: The title is the first thing that users will probably see when they arrive on a landing page. A large landing page summarizes the offer as clear and concise as possible, and answers the question: "What do visitors who convert on this page will receive?"

 

Text: The text on a landing page should explain the value of the offer clearly, simply and convincingly. You have to break the big blocks of text, and keep it brief and relevant. Keywords: Like any other marketing content, keywords should be used in the page title, headers, and text on a landing page to optimize your pages.

 

Hidden Navigation: A landing page on which the side navigation bar is hidden will minimize distractions, reduce friction, decrease the bounce rate of a page, and increase the chances that visitors will stay on the page and convert .

 

Form: One of the most critical components of the landing page where visitors submit their information in exchange for the offer.

 

Image: Landing pages that include a relevant image will give visitors a concrete idea of ​​what they are going to receive and make landing pages much more appealing.

 

Thank You Page and Tracking Email

 

Landing pages must always be followed by a thank you page, which confirms receipt of the lead information or explains the next steps to receive the offer. For example, if the landing page offered a download, the thank you page could provide the link to access it.

The thank you pages can also be accompanied by an automated e-mail response that sends the offer or next steps in an email. The critical role of the thank you page and the email response is to make sure that the lead is never left pending or wondering what will happen next.

Fortunately, there are a number of marketing software solutions available to marketing specialists, such as Unbounce (our preferred), Hubspot and Lead pages that simplify the creation and configuration of your pages. No tens of days or weeks waiting for a webmaster to do it for you. You can easily create pages and publish them!

 

Francis Jobidon AKA The Child Prodigy

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